Advertising Policies

Last Updated: 29-05-2024

Mellow Zeus (“we,” “us,” or “our”) is committed to maintaining full compliance with all applicable advertising laws, regulations, and policies, including those required by Google Ads and other advertising networks. We adhere to ethical advertising practices that prioritize transparency, user protection, and truthful communication.

1. Transparency in Advertising

We aim to be transparent in our advertising efforts and ensure that users can clearly identify our advertisements. Our advertising policies include:

• Clear Identification: All advertisements on our site are clearly marked or labeled as “Sponsored,” “Advertisement,” or similar identifiers, making it easy for users to distinguish ads from editorial content.
• Accurate Information: We ensure that the information provided in our advertisements is accurate, not misleading, and verifiable. Claims related to products or services are substantiated by credible sources and reflect the actual characteristics of the offerings.

2. Compliance with Google Ads Policies

We comply with all Google Ads requirements, including but not limited to:

• Prohibited Content: We do not promote content that is prohibited by Google, such as dangerous products, illegal activities, or fraudulent schemes. Our advertising strictly avoids any form of hate speech, discrimination, or offensive language.
• Restricted Content: We take special care when promoting content related to restricted categories, such as health and wellness, financial services, or adult content. In cases where restrictions apply, we ensure that ads meet age, location, and content guidelines.
• Editorial Standards: We follow Google’s editorial standards, ensuring that all advertisements are clear, professional, and free from spelling errors, broken links, or inappropriate formatting.

3. Ad Targeting Policies

To respect user privacy and maintain ethical advertising practices, we adhere to strict ad targeting policies:

• No Sensitive Ad Targeting: We do not use sensitive information to target ads, including data related to race, religion, sexual orientation, or health conditions.
• Interest-Based Advertising: Our interest-based advertising is conducted in compliance with Google’s guidelines, ensuring that users have the option to opt out of personalized ads through Google Ad Settings.
• Geographical Targeting: We ensure that ads are only displayed in regions where the advertised product or service is legally permitted and available.

4. User Privacy and Consent

User privacy is a top priority in our advertising efforts. We comply with privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to ensure user data protection and informed consent.

• Consent for Ad Cookies: We use cookies to deliver relevant ads and measure ad performance. Users are informed about cookie usage and provided with clear options to accept, manage, or decline advertising cookies.
• Opt-Out Options: We provide users with the ability to opt out of targeted advertising through clear and accessible mechanisms, as detailed in our “Opt-Out Preferences” page.

5. Third-Party Ad Networks

We may collaborate with third-party ad networks to display advertisements on our website. In such cases:

• Ad Network Compliance: We ensure that third-party advertisers comply with our advertising policies and applicable regulations, including Google Ads standards.
• No Liability for Third-Party Ads: While we strive to monitor third-party ads for compliance, we are not responsible for the content or accuracy of advertisements from third-party networks.

6. User-Friendly Ad Experience

Our advertising strategy prioritizes a positive user experience by:

• Limiting Ad Frequency: We limit the number of ads displayed to users to avoid overwhelming or intrusive advertising experiences.
• No Deceptive Ads: We do not use deceptive tactics, such as hidden buttons, fake messages, or misleading calls-to-action, to encourage clicks.
• Non-Disruptive Formats: We avoid using intrusive ad formats, such as pop-ups that cover the entire screen or auto-playing video ads with sound, unless the user has actively engaged with the content.

7. Disclosures and Affiliate Links

Some advertisements on our website may include affiliate links, where we earn commissions for purchases made through the links. We disclose the following:

• Affiliate Disclosure: Advertisements containing affiliate links are clearly labeled as such, and users are informed that we may earn commissions from clicks or purchases.
• No Endorsements: The inclusion of affiliate links does not imply endorsement of the products or services. Users are encouraged to conduct their own research before making purchasing decisions.

8. Ad Complaints and Reporting

We value user feedback and take complaints about advertisements seriously. If users encounter an ad that violates our policies or Google’s guidelines, they can report it to us:

• How to Report: Users can contact us at support@mellowzeus.com with details of the ad in question, including the page URL, ad content, and reason for the complaint.
• Response Time: We strive to address ad complaints within 7 business days and take corrective actions, such as removing non-compliant ads or updating ad settings.

9. Changes to Advertising Policies

We may update our advertising policies to reflect changes in legal requirements, Google Ads guidelines, or internal practices. Any changes will be communicated clearly on this page, with the “Last Updated” date reflecting the latest revisions.

Contact Us

If you have any questions or concerns about our advertising policies, please contact us:

• Email: help@mellowzeus.com
• Phone: 02692 234 955
• Web Form: https://mellowzeus.com
• Mailing Address: 210 Hartman Ave, Maupin, Oregon, United States – 97037

Disclaimer: This page is intended for informational purposes only and does not constitute legal advice. For specific legal guidance related to advertising compliance, please consult with a legal professional or compliance expert.